Marketing Campaign Management

Marketing Campaign and Project Management

The best marketing campaigns use a variety of channels, also known as integrated, multi-channel marketing campaigns. They are the best way of raising awareness, building interest and creating a desire to buy your product or service. Without a marketing campaign in place, you may find your marketing becomes stale and outdated, without any new or exciting messages.

Together we’ll build a marketing campaign plan. This will be a clear visual of what the campaign key messages are, what marketing channels we will use and how we will know if the campaign is a success.

When we have our plan of action, we will be clear on what needs to be done and by when.

Who Needs Marketing Campaign Management?

I offer this service to businesses who have a clear business or marketing objective in mind. An example could be that they want to announce a new product or service to their local area. For such an example, I’d create a local marketing campaign plan. This might include local press advertising, geo-targeted Facebook campaigns or outdoor advertising.

Once we agree the campaign plan and messaging, it would then be my role to make sure all scheduled activity is delivered on time and within the agreed budget.

What Is Marketing Project Management?

As well as specific marketing campaigns, I can also help with marketing projects. Some examples could be:

Building a New Website

If you know you need a new website but are unsure where to start, I can help you. Once we’ve agreed your website requirements and budget, I’ll manage the process right through to the delivery of your shiny new website.

I have access to discounted rates from a range of web design agencies.

Branding or Rebranding

Just started your business? Or is it time to freshen things up a little? I can walk you through the process of branding or rebranding your business.

Other Marketing Projects

If you’re launching a project that involves the customer, then it’s highly likely that you could benefit from the expertise of a customer-focused marketer. Depending on your project, I can manage it through from start to finish, or simply provide some tailored advice.

Discover More About Marketing Campaign and Project Management

Discover what marketing campaign or project management could do for your business. Get in touch today.